TU Dresden processes personal data for the use of the public website (tu-dresden.de). This personal data pertains to cookies only, which are used exclusively for providing this service. In particular, this means that this website does not use tracking cookies to record or analyze user movement and behavior on our website.

For access to the ideas platform TUD Impuls, the privacy policy for TUD Impuls applies.

In addition, the privacy policy on the collection and processing of personal data within the scope of TU Dresden’s social media offerings applies.

Rechtsgrundlage

The legal basis for this is Art. 6 para. 1 letter f GDPR. Moreover, the storage of necessary cookies in your browser or on your device is absolutely essential pursuant to § 25 para. 2 no. 2 TDDDG (German Law on Data Protection and Privacy in Telecommunications and Digital Services) in order to make the CeTI website and its services available to you.

Social Media: Data Protection Concept

Goals and target groups of CeTI´s social media accounts

CeTI’s social media channels are part of the public relations work. The Cluster of Excellence pursues a variety of goals with its social media strategy, including:

• Target group-oriented communication of strategically relevant content
• Generating interest, sympathy, and validation for CeTI’s topics, interests, and objectives
• Increasing reach and visibility: Making the Cluster of Excellence more visible nationally and internationally
• Science communication and knowledge transfer: Communicating research in an understandable way, demonstrate societal relevance, show CeTI’s value for economy and society
• Attracting potential students: presentation of research topics/content
• Community building and alumni relations: Maintaining contact with graduates, promote identification with and existing interest in CeTI
• Strengthening cooperation and partnerships: Maintaining exchanges with other institutions, political and administrative stakeholders, NGOs, and companies

These goals are addressed to different target groups, which can be found on different platforms.

Instagram
Instagram is particularly suitable for addressing younger target groups, such as students, prospective students, and young researchers. Visual content and short video formats are ideal for providing authentic insights into the Cluster of Excellence.

LinkedIn
CeTI’s LinkedIn profile strengthens its national and international positioning as a TUD Cluster of Excellence. This website facilitates professional exchange on higher education policy and scientific topics. News about projects with national and international cooperation partners is published here, as are job offers and other content from the working environment.

YouTube
YouTube is suitable for publishing image films, scientific reports, and event recordings. Short videos introducing degree programs also reach the young target group.

Management
CeTI’s social media channels are managed by the following people. The editorial team manages the social media channels on weekdays from 8:00 am to 6:00 pm. This includes examining and, if necessary, responding to incoming messages and comments.

The editorial team has a netiquette for handling critical comments and hate speech, which serves as a basis for interventions.  The netiquette is available on the TUD website, and the social media profiles link to it. The netiquette is available on the TUD website and can be accessed at any time. If the social media team detects or receives reports of illegal content (e.g., insults, incitement to hatred, pornography, content glorifying violence, copyright infringements, or violations of image rights), it is deleted immediately upon discovery. Beforehand, legally compliant screenshots are taken, which can serve as evidence for possible legal action.

The social media team has the administration rights and login data for the central social media channels. This guarantees that there is a substitute in case of absence. It also means countermeasures can be taken if the administrator’s account is hacked.

If the employment relationship ends, there is an obligation to hand over the administration rights. For accounts not managed via administrative rights, the password must be updated whenever an employee with access departs the university.

Assessment of the processing of personal data
In individual cases, CeTI will process personal data in order to respond to user questions that are sent to TUD as personal messages and in comments, i.e., in the form of proactive contact. We do not generally proactively contact users via social media. Such data are used solely for the purpose requested by the user, for example, to answer a question or establish contact. No data is shared with third parties.

Kontakt
Patricia Schlosser
Deutsche Telekom Lehrstuhl für Kommunikationsnetze
patricia.schlosser@tu-dresden.de
Tel.: +49 351 463-33942

Sarah Mühlbach
Deutsche Telekom Lehrstuhl für Kommunikationsnetze
sarah.muehlbach1@tu-dresden.de
Tel.: +49 351 463-33942

Rechte betroffener Personen

• You have the right to obtain information from TU Dresden on the data processed concerning you and/or to request the correction of inaccurate data.
• You have the right to erasure and restriction of processing as well as the right to object to the processing
• You can contact the Data Protection Officer Jens Syckor or the Deputy Data Protection Officer Philipp Krahn at any time:
  Tel.: +49 351 463 32839
  Fax: +49 351 463 39718
  Email: informationssicherheit@tu-dresden.de
  https://tu-dresden.de/informationssicherheit

• You also have the right to appeal to the supervisory authority if you believe that the processing of data concerning your person does not comply with the law. The supervisory authority for data protection is:
  Saxon Data Protection and Transparency Officer
  Postfach 11 01 32
  01330 Dresden
  Email: post@sdtb.sachsen.de
  Tel.: + 49 351 85471 101
  www.datenschutz.sachsen.de

For more information, please see the data protection declaration of the Technische Universität Dresden.